Use Crowdfunding If You Need Capital For Your Small Business

Crowdfunding campaigns may offer a lot of benefits to small businesses. They can help startups get access to a pool of prospective investors and several fundraising options. Although raising funds is always the primary purpose of these campaigns, you may also use these campaigns to gain visibility, customers, and success. In this article, we are going to take a closer look at some of the primary benefits of crowdfunding for small businesses. Read on to find out more.

1. Efficiency

If you are struggling to build your business and raise capital, you may not afford to pursue conventional financing requirements. In this case, it’s better to set up a crowdfunding campaign on a good platform. These platforms can help you get your message across to a lot of people.

These platforms can help you tell your story and benefit from a focal location that may get you a lot of potential investors.

2. High visibility

Good crowdfunding platforms enjoy high exposure. So, if you run your fundraising campaign on this type of platform, you can have social proof and validation for your prospective investors. And this will build a chain of investors for your startup. And this is what you want to grow your business.

3. Crowdsourced brainstorming

Crowdfunding offers an opportunity for you to brainstorm in order to refine your ideas. The basis of a new business is to look for something that your prospective customers may need. And you can brainstorm ideas to meet that need.

So, what you need to do is grab that opportunity and get customer feedback while putting together a plan for your startup. Crowdfunding can help you get closer to your prospective customers. This way you can engage your customers and field ideas, feedback, complaints, and questions.

4. Loyal advocates and early adopters

Crowdfunding can help you get in touch with early adopters and brand advocates. And these people believe in your product, service, or story. Therefore, they are willing to put their money into the longevity and success of your startup.

They will play an important role in making your crowdfunding campaign a success. Plus, they will get the word out about your success with their friends, family, and members of social networks.

5. Media exposure

Press coverage can attract a lot of potential investors to your campaign. Plus, it can help you raise awareness about your brand. You can achieve these goals through a print publication, blog, or a popular news station.

For instance, a feature story on a social network, such as Twitter can create a snowball effect and bring a lot of investors to you.

In short, crowdfunding has become an ideal way of validating businesses and looking for early adopters and investors. So, if you are looking to reap all these benefits, we suggest that you use a good crowdfunding platform.

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The Best Books on Cryptocurrency

The Sovereign Individual ~ by James Dale Davidson and William Rees Morg

The Sovereign Individual is one of those books that forever changes how you see the world. It was published in 1997 but the degree to which it anticipates the impact of blockchain technology will give you chills. We’re entering the fourth stage of human society, shifting from the industrial to an information age. You need to read this book to understand the scope and scale of how things are going to change.

As it becomes easier to live comfortably and earn an income anywhere, we already know that those who truly thrive in the new information age will be workers who are not tethered to a single job or career and are location independent. The pull to choose where to live based on price savings is already more appealing, but this goes beyond digital nomadism and freelance gigs; the foundations of democracy, government and money are shifting.

The authors predicted Black Tuesday and the collapse of the Soviet Union, and here they foresee that the rising power of individuals will coincide with decentralized technology nibbling away at the power of governments. The death toll for the nation states, they predicted with extraordinary prescience, will be private, digital cash. When that happens, the dynamic of governments as stationary bandits robbing hard-working citizens with taxation will change. If you’ve become someone who can solve problems for people anywhere in the world, then you’re about to enter the new cognitive elite. Don’t miss this one.

Choice Quotation: “When technology is mobile, and transactions occur in cyberspace, as they increasingly will do, governments will no longer be able to charge more for their services than they are worth to the people who pay for them.”

Sapiens: A Brief History of Humankind ~ by Yuval Noah Harari

Whenever I want to impress on someone how good this book is, I ask: “Do you want to know the fundamental difference between humans and monkeys? A monkey can jump up and down on a rock and wave a stick around and screech to his friends that he’s seen a threat coming their way. ‘Danger! Danger! Lion!’ A monkey can also lie. It can jump up and down on the rock and wave a stick around and screech about a lion when there is, in fact, no lion. He’s just fooling around. But what a monkey cannot do is jump up and down and wave a stick around and screech, ‘Danger! Danger! Dragon!’”

Why is this? Because dragons aren’t real. As Harari explains, it is human imagination, our ability to believe in and talk about things we have never seen or touched that has elevated the species to cooperate in large numbers with strangers. There are no gods in the universe, no nations, no money, no human rights, no laws, no religions and no justice outside the common imagination of human beings. It is us that makes them so.

All of which is a rather magnificent preamble to where we are today. After the Cognitive Revolution and the Agricultural Revolution, Harari guides you into The Scientific Revolution, which got underway only 500 years ago and which may start something completely different for humankind. Money, however, will remain. Read this book to understand that money is the greatest story ever told and that trust is the raw material from which all types of money are minted.

Choice Quotation: “Sapiens, in contrast, live in triple-layered reality. In addition to trees, rivers, fears and desires, the Sapiens world also contains stories about money, gods, nations and corporations.”

The Internet of Money ~ by Andreas M. Antonopoulos

If the two books mentioned above help us to understand the historical context in which Bitcoin first appeared, then this book expands on the ‘why’ with infectious enthusiasm. Andreas Antonopolous is perhaps the most respected voice in the crypto space. He’s been traveling the world as a Bitcoin evangelist since 2010 and this book is a summary of talks he gave on the circuit between 2013 and 2016, all tightened up for publication.

His first book, Mastering Bitcoin, is a technical deep-dive into the technology, aimed more specifically at developers, engineers, and software and systems architects. But this book uses some choice metaphors to explain why you can’t ban Bitcoin or turn it off, how the scaling debate doesn’t really matter and why Bitcoin needs the help of designers to lock in mass adoption.

“When you first ride your brand new automobile in a city,” he writes, “you are riding on roads used by horses with infrastructures designed and used for horses. There are no light signals. There are no road rules. There are no paved roads. And what happened? The cars got stuck because they didn’t have balance and four feet.” But fast forward one hundred years and the cars that were once ridiculed are absolutely the norm. If you want to swim around in the philosophical, social and historical implications of Bitcoin, this is your starting point.

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Who Is Watching Your Business Network?

Has this ever happened to you? You had a great weekend, maybe you worked a little on an important deadline. Monday comes along; you make your way to the office to finish working on the largest contract in your company’s history, only to find your computer network down. Nothing is working. Your business and perhaps your future are dead in the water. No email, no Internet access and most importantly, that contract you have been working on for weeks is stored on your non-functional server. How vulnerable do you feel at that moment?Luckily, when you contact your computer service provider they are not overly busy and they can see to your emergency right away. Great, you are confident that your business will be up and running very soon.The systems technician arrives only to inform you a critical component is no longer functioning and it maybe a day or two before you will receive a spare part. You explain that information from the server is needed to meet a critical deadline. There is nothing for them to do but shrug their shoulders and wait for the replacement part to arrive. Without that critical component the server will not function.Fortunately, you were smart enough to purchase a well known name brand server that will supply a replacement part for your network within the warranty period. Many hardware vendors offer a wide range of warranty plans; it is in your best interest to have a warranty plan that offers a minimum of four hour response, 24 hours a day, 7 days a week.Because you opted for a 24 hour response warranty, your trusted IT technician has your server back up and running. By Tuesday morning everything is functioning normally with minimal data loss. Even your critical proposal was spared. However, you missed the deadline and lost the opportunity to win the biggest contract in the history of your business. Coupled with this is the loss of thousands of dollars in productivity since your staff could not use the network.In discussions with your IT services firm you discover what happened with the server causing this unexpected downtime. They inform you your server had begun to fail over the past few weeks. This situation could have been prevented with network monitoring services. However, you elected not to take advantage of this offer because you decided it was not worth the investment. I am sure you feel differently now!Network Monitoring, also known as Remote Monitoring Services, is an essential service that all small business must have to protect their critical network data from preventable downtime. You don’t have the luxury of multiple servers or back up servers like some larger firms; however, you need to compete with them in the marketplace. Reliable technology offers a competitive advantage. A Network Monitoring service provides small business with 24/7 peace of mind that your systems are being watched and someone can look after any issues that may arise that may jeopardize your business.What is the approximate cost to your business in this scenario? Let’s review the numbers:o25 staff at this firm, with an average salary of $25 per hour – $5,000.00 was lost in one day’s downtime.oIT consulting bill – 8 hours at $100.00 per hour – $800.00oEstimated profits from the lost deal – $100,000.00.That is $105,800.00. The network monitoring service, for a single server small business, is approximately $2,500.00 per year. Doesn’t it make sense to have a solution that monitors your network and saves you over $100,000.00? Yes. Can you afford the loss of revenue related to a one day network failure? No, of course not. Don Engle, CEO of Welton Energy states “You insure what you cannot afford to lose”.Many small business owners are short sighted in thinking a 24 hour warranty is sufficient for their needs. When it comes to critical business services the important lesson is not if you have downtime but when you have downtime. Effective planning and efficient service provide optimum benefits for your business.Network monitoring services range in what they offer to you. Your business needs a service that will alert your IT operation centre at any hour and can guarantee a response that will protect your business’ integrity. Alerts can range from a failed backup, virus activity, or email server going down to almost all preventable network emergencies. Network monitoring can protect your servers, firewalls, printers and even your computers.What are doing to protect your business from a preventable disaster?
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